Spending On Alcohol Growing At Restaurants

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Title: Spending On Alcohol Growing At Restaurants
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Spending On Alcohol Growing At Restaurants

By Cornelius Nunev


Restaurants and bars charge a markup on alcoholic drinks, but people have been spending more to them there than in stores. However, it has every little thing to do with higher costs, instead of consumption.

Marking up prices

According to a recent post on NPR, part of its "What America Spends On" series, Americans are steadily growing the amount spent on alcoholic drinks in restaurants and bars. The series compares figures from 1982 to today, examining the changes in the 30-year period.

In 1982, the Cold War still existed, spandex was in vogue and yuppies were driving BMWs. Americans were also aware of the mark up on beer, wine and spirits in dining places and bars, as only 24 percent of alcohol spending was in those places and 76 percent was spent in stores.

About 40 percent of alcohol spending takes place in restaurants and bars now, which means we are spending more there. Only 60 percent is spent in stores. There has also been a massive increase in bar and restaurant costs. They went up 79 percent, in contrast to the 39 percent drop in costs at shops. It might even suggest more people are getting at shops.

Spending habits by product

in 1982, only 16.2 percent of alcohol costs were for wine while 48.9 percent was on beer and 34.6 percent was on wine. That has changed a lot in 2012 when wine spending has increased to 39.7 percent. Spending on spirits decreased to 12.6 percent. That was the biggest change seen in the country.

The wine industry in America is in the midst of a gilded age. In 2011, according to the San Francisco Chronicle, there were 329.7 million cases of wine shipped around the country, which marked a milestone as the United States, for the first time, eclipsed France as the chief wine-drinking country, as that country went through 320.6 million cases.

The American wine industry was a $30 billion industry as of 2010 and the bulk of it is all within the state of California as fully 61 percent of wine produced in the United States was from the Golden State itself. That year, 241.8 million cases went out from several vineyards. Millennials, the current crop of 20- and 30-somethings, are not only drinking more, but additionally reaching for more costly bottles.

Most drink beer

Beer accounted for 47.7 percent of sales in 2012, which was hardly any change from 2012, according to NPR. It is still the drink everybody wants in the country. Overall, Americans are consuming less though, which is why overall beer production decreased from 1990's 204 million gallons to 2011's 192 million gallons, according to BusinessInsider.

From 2010 to 2011, there was an 11 percent increase in craft breweries. These breweries are becoming much more well-liked than regular beer businesses right now. In fact, in 2011, there were almost 11.5 million barrels produced making $8.7 billion in revenue. That is a 5.7 percent share of the market. In 2011, there were 1,989 craft breweries with 250 brand new breweries opening and 37 closing soon.




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